Colour

 The two basic color combinations used for printing are:

RGB: The RGB color model is an additive color model in which red, green and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.

CMYK: The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key.

Screen resolution

When we’re printing an image we encounter the term ppi or pixels per inch. Most printing services require a certain density of pixels in the image (ppi) to be able to render an print that looks good, with smooth color transitions so you can’t see each individual pixel. Typical printing ppi values range from 150 to 300 ppi, although some high-end magazines may require images which are 1200 ppi. I however will use 300 ppi for my preliminary magazine.

Introduction to Photoshop CC

Photoshop is unlike other common software interfaces which emulate virtual typewriters or graphing paper. Photoshop creates an artist’s virtual studio/darkroom. It is a powerful graphic editing program that allows you to create and manipulate images for print, the web, and other media. Photoshop is almost limitless in the ability to manipulate and edit images.

Questionnaire

Results  

Questions

Following are the questions i asked in the survey i conducted

 

Preliminary task inspiration

For my research I choose to analyse two different magazines 

Both of these magazines are school magazines. The Pinelander has multiple pictures of the students on the front cover while on the other hand Origami has a picture of the school featured on the front page. The year of issue has been mentioned on the bottom right of the front page on the Pinelander but Origami doesn’t have a date of issue mentioned.  The Masthead is placed in the middle of the page on the Pinelander but Origami’s Masthead is positioned at the bottom of the page. The school logo has been situated at the top of the page on Origami but Pinelander hasn’t featured their school logo. Overall, both school magazines have a generally sophisticated and formal look.

The content pages of both the magazines aren’t similar. The content page of Origami has featured pictures on it but Pinelander hasn’t. Origami has used various fonts however Pinelander has kept it pretty basic.

Magazine cover analysis

 

Research about magazine layout

There are several important elements in a magazine layout, such as headline, image, image caption, running head, byline, subhead, body copy, etc

There are two standard sizes for magazines. Standard Size: 8 3⁄8” x 10 7⁄8” is an economical and common magazine page size. With that being said, magazine sizes often vary from these two standard sizes. However I will be using 8 by 11” for my magazine.

SAMPLING OF MAGAZINE SIZES:

People Magazine

Entertainment Weekly

Money Magazine

Fortune Magazine

7 7⁄8” x 10 7⁄16” Final Trim Size

Rolling Stone Magazine

Magazines published by Condé Nast:

WIRED

GQ

Traveler

Bon Appétit

Vogue

8” x 10 7⁄8” Final Trim Size

Moreover, Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off.

Preliminary Task ( school magazine)

Our teacher has assigned us our first task of print media which is the construction of school magazine cover page and content page. I am very excited for this task as it will be my first time using photoshop.

About the AS foundation portfolio

In this part of the exam, we’re relied upon to outline a magazine  and present the proof of the procedure of our work which incorporates the exploration, arranging and the last item on this blog.

Essentially, we need to apply all that we consider in class for all intents and purposes on this blog to demonstrate our fundamental comprehension of the phrasings and the general subject. Ideally, things will turn out looking great. 

Component 1: Foundation portfolio

This is a coursework component, internally assessed and externally moderated, 50 marks.

Candidates produce a media product from a choice of two set briefs – a film opening or a magazine. They present evidence of the process of their work (research, planning and production) on an online blog. Candidates also reflect critically on their finished media product in a creative digital format of their choice, answering a series of set prompt questions. All work involved in creating the portfolio, including process, finished product, and creative critical reflection, is put online for moderation purposes.

The work may be undertaken individually or by a group (maximum group size is four candidates). Candidates must present the evidence for assessment individually whether they have worked in a group or individually. Centers must assess candidates on an individual basis. Each candidate’s blog should clearly indicate the candidate’s own role in any group activity to allow the teacher to assess the contribution of each individual within the group.

Set briefs

 Candidates must work to either the Film opening task (video) brief or the Magazine task (print) brief. Centers may select one or other set brief to offer to candidates, or may wish to let candidates choose between these two briefs themselves.

When centers choose which set brief(s) to offer to candidates, they should be guided by their strengths in terms of resources and expertise. Centers should also bear in mind that the key areas to address in the creative critical reflection will be: forms and conventions, production contexts, the role of technologies, audiences and representations.

The set brief options are as follows:
Option 1: Film opening task (video) Main task: the titles and opening of a new fiction film (to last a maximum of two minutes). Titles should follow the institutional conventions of commercial cinema. The task may be undertaken individually or as a group. There should be a maximum of four members to a group.

All images and text used in the main task must be original, and produced by the candidate(s). Sound should be predominantly original (dialogue and atmospheric sound), though music taken from an acknowledged source may be used as part of the soundtrack.

This task should be preceded by relevant preliminary exercises to build up candidates’ skills with equipment and their understanding of conventions.

Option 2: Magazine task (print) Main task: the front page, contents and feature article (of at least two pages) of a new magazine. If done as a group task, each member of the group should produce a unique edition of the magazine that follows the same house style. There should be a maximum of four members to a group.

All images and text used in the main task must be original and produced by the candidate(s) with a minimum of four images per candidate.

This task should be preceded by relevant preliminary exercises to build up candidates’ skills with equipment and their understanding of conventions.
Process Each candidate must complete an individual blog which is started at the beginning of the project. Each blog should contain:

• the process of research, planning and production 

• any refinement, changes or edits made, and reflections on key moments 

• all individual contributions to any task undertaken as a group

• evidence of any preliminary exercises

• the final finished product, clearly labeled

• the creative critical reflection, clearly labeled.

Some production elements such as storyboards may be shared by all members of a group. Collaborators who worked with the candidate on research, planning and/or production must be listed on the Individual Candidate Record Card under ‘other group members’.

Creative critical reflection 

Candidates must explore the following compulsory questions:

• How does your product use or challenge conventions and how does it represent social groups or             issues? 

• How does your product engage with audiences and how would it be distributed as a real media text? 

• How did your production skills develop throughout this project? 

• How did you integrate technologies – software, hardware and online – in this project?

 

Print media history

According to Wikipedia, the soonest referred to type of printing as connected to paper was woodblock printing, which showed up in China before 220 A.D. Later improvements in printing innovation incorporate the portable sort developed by Bi Sheng around 1040 AD and the printing press designed by Johannes Gutenberg in the fifteenth century. The innovation of printing assumed a key job in the improvement of the Renaissance and the Scientific Revolution, and laid the material reason for the cutting edge information based economy and the spread of learning the majority.

Types:

1. General interest magazines: This kind of magazine is distributed for a wide group of onlookers and the emphasis is either on one or a wide range of subjects. Each broad interest magazine is custom fitted for a particular reader . These are enjoyable to peruse as well as give data on themes where a typical man might want to read. Consultants or staffs compose stories and articles and a considerable measure of photos and pictures are incorporated into it. Excitement, perspective advancement and item deal are the primary thoughts behind each general interest magazines.
2. Scholarly magazines: Such magazines center around scholastics. You can get top to bottom data regarding numerous matters. The arrangement of giving data in an academic magazine is textbook like. You will discover a greater amount of diagrams and graphs instead of pictures. Educating and giving help in researches is the primary reason for academic magazines.
3. Sensational magazines: You will discover sensational magazines in a daily paper like arrangement. They are thin, yet vast in size when contrasted with different magazines. Sensational magazines are said to blossom with drumming up some excitement. Gaudy features are utilized for pulling in consideration of the readers and the principle center is around stories identified with big names or some other astonishing stories. Consultants or staff members compose these articles, which are normally more pleasant than stories that are incorporated into sensational magazines. These are otherwise called tabloids.

Genres:

• Nature magazines: These sorts of magazines have to do with wild creatures and numerous kinds of plants
• Entertainment Magazines: These magazines have to do with TV programmes, films, computer games, celebrities and music
• Travel Magazines: These magazines have to do with landmarks, national tourist spots, different nations and transportation

Genre Theories 

• Gunther Kress is “a kind of text that derives its form from the structure of a (frequently repeated) social occasion, with its characteristic participants and their purposes.”

• Denis McQuail “The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers."

• Nicholas Abercrombie “Television producers set out to exploit genre conventions… It… makes sound economic sense. Sets, properties and costumes can be used over and over again. Teams of stars, writers, directors and technicians can be built up, giving economies of scale”

• Christine Gledhill “Differences between genres meant different audiences could be identified and catered to… This made it easier to standardize and stabilize production” Katie Wales “Genre is… an intertextual concept”

•  John Fiske “A representation of a car chase only makes sense in relation to all the others we have seen – after all, we are unlikely to have experienced one in reality, and if we did, we would, according to this model, make sense of it by turning it into another text, which we would also understand intertextually, in terms of what we have seen so often on our screens. There is then a cultural knowledge of the concept ‘car chase’ that any one text is a prospectus for, and that it used by the viewer to decode it, and by the producer to encode it.

Andrew Goodwin Genres change and evolve:

• Christian Metz – Stages of genres: Experimental/ Classic/ Parody/ Deconstruction

• David Buckingham – “Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change.”

Terminologies

Masthead: The title of the magazine, the brand name.

Strapline: This is usually the phrase or a jingle that is associated with the brand or magazine in order to make it recognizable.

Cover mount: This is the free gift stuck to the cover of the front of the magazine to encourage sales.

Sell Lines: The text on the cover of the magazine that helps it to sell the magazine to the audience.

Main Credit Artist: The person responsible for creating and editing the magazine.

Main Image: The main focus of the magazine, giving the insight of the main story within the magazine.

Cover Lines: This tends to be the focus of the image. It is often cantered with a larger font size than the other given information.

Left Third: This is where the cover lines are originally placed. Magazines are stocked on shelves with each magazine overlapping the other with only one-third of the left side is shown. All the info would be shown on this side of the layout so that consumers would quickly attain the information from the magazine.

Barcode: A barcode is on every cover of every magazine. It tells us the price and overall quality of the magazine.

Issue Number: This is placed by the barcode and lets the audience know what issue of the magazine they are buying

Leading: This is the opening paragraph of the magazine. They are usually written in bold letters.

Tracking: The overall space between letters in typeset text. Tracking can be adjusted to tighten or loosen the letter spacing.

Modes Of Address: This means how the text ‘speaks’ to the audience. This also refers to how the text influences the audience. For instance:

Direct mode of address; The model on the page looks directly at you, or the writer directly speaks to you.

Indirect mode of address; The model look away or the writer refers to the people or the public.

Formal mode of address; Using formal phrasing and terminology.

Informal mode of address; Using more conversational and slang language.

Representation: Representation refers how the media text deals and presents gender, age, ethnicity, national and regional identity, social issues and events to an audience. Media texts have the power to shape and audience knowledge and understanding about these important topics.

Stereotyping/Typecasting: A popular belief that people have about particular individuals or groups. This is known as stereotyping.

Typecasting means to hire the same actor/actress repeatedly for the same role. In magazines, people may use pictures of Dwayne Johnson or other wrestler or a well known muscular man for the category of health & fitness.

Web Address: This is the online address of the magazine. Type the address given, and you’ll be directed towards magazine’s official site.

Mise-en_scene: The arrangement scenery, props, etc, on the stage of a theatrical or on set of a film.

Angle: A particular way of approaching or considering an issue.

Composition: This is the placement or arrangement of visual elements or ‘ingredients’ in the work of art.

Anchoring: A text that gives meaning to the pictures. For example, a picture of an actress would be anchored by her name and the film she is in.

Connotations: An idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

Conventions: Conventions are expected ways in which codes are organized in a product. Codes are systems of signs which create meaning.

Representations

Particular areas of representation that may be chosen are:

• Age
• Ethnicity
• Sexuality
• Class & Status
• Physical ability/disability
• Regional Identity
• Gender

Photography and it's use in media

 Photography is the craftsmanship, science and routine with regards to making pictures by chronicle light either by film or utilizing an electronic gadget.

In Media, photography is used in mainly in five areas:

1. Fashion
2. Advertising
3. Photojournalism
4. Landscape
5. Social Media

There’s a lot more in a photograph than just the subject, the situating of the subject, the perspective, foundation, the light suited to the subject, complimentary hues etc are to be thought about before taking the final picture. Editing is also a huge part of creating the final product.

Basics

• Mis en scene: Everything that is put into the frame. Includes set design, location, costume, actors, makeup, non verbal communication, color and contrast, lighting and filter
• Iconography: The visual style of a piece of film or the meaning that using a famous actor brings to a film or show
• Movement:
  • Pan
  • Track
  • Crane
  • Steadicam
  • Tilt

Editing:

• Graphic Match
• Juxtaposition
• Linear Narrative
• Montage
• Parallel Editing
• Visual Effects
• Match on Action

 The 6 Things To Know:

• Know your camera

• Hold the camera still

• The 2-second rule

• Take a few more

• Tell a “story”

• Capture the “mood”

C . E . L . L:

•Composition

•Exposure

•Lens

•Light

Composition:

Principle 1

Un-clutter the picture. Zoom in.

A decent photo is a subject, a unique situation, and that’s it.

Expel any messiness that brings down your message. Draw nearer -zoom in – and edit as firmly as could be expected under the circumstances

Principle 2

Put subject off-centre / Rule of thirds.

The focal point of the frame is the weakest place – it’s static, dull, and gives no incentive to the specific circumstance. The more you move the subject away from the inside, the more significance you provide for the unique circumstance

Principle 3

Use of frames, lines & diagonals

Create effect by utilizing edges and genuine or gathered lines that lead the watcher’s eye into and around the photo

Principle 4

Dramatic Perspective

Create impact by shooting your subjects from unforeseen points. Envision yourself as an electron turning around the subject, which is the core of a particle

Exposure:

• Aperture

• Shutter speed

• ISO

Light:

Principle 1

Avoid using flash, even for night shots

The aimless impact of flash decimates the suggested temperament of existing light.

Principle 2

Side Lighting instead of front or overhead (noon-time) lighting. The utilization of frontal lighting has a tendency to straighten faces.

Utilize side lighting however much as could reasonably be expected, not withstanding moving your subject, if important, alongside a window.

Principle 3

Use fill-in flash, for back lit situations or overhead sun.

Overhead sun makes dull eye sockets and ugly shadows, which can be decreased by utilizing flash. Utilize fill-in flash additionally for circumstances where the subject is illuminated..

Camera shots and angles

.Birds eye view: A camera shot taken from an overhead position

.Close up: A head and shoulders shot often used to show expressions/emotions of a character.

.Medium Shot: The framing of a subject from waist up

.Establishing Shot: A shot that establishes a scene, often giving the viewer information about where the scene is set.

.Two Shot: A shot of two characters, possibly engaging in conversation. Usually to signify some sort of relationship

.Point Of View Shot (P.O.V): Shows a view from the subject’s perspective.

.Over The Shoulder Shot: Looking from behind a character’s shoulder, at a subject. The character facing the subject usually occupies 1/3 of the frame.

.Low angle: a photograph or film sequence taken from below the subject

.Worm eye view: A view as seen from below or from a humble position

.Tracking shoot: A tracking shot is any shot where the camera follows a object 

Media language

Media language is a term used to describe the ways media text is read by the audience in order to understand formal and conventional structures.

.semiotics

.syntagmatic and paradigm

.denotative and connotative

.camerawork

.mis-en-scene

.editing

.sound

Media concepts

MIGRAINE!

M_media forms and language, like production house, graphics, logos, titles

I_ideology, the main motive or objective behind!

G_genre, type or kind of the message you put across.

R_representation, any group you represent, cultural and ethical background.

A_audience, target audience niche or mass

I_institution, distribution company.

N_narrative, storytelling

E_economical, political, social, historical

Media and its types

 Media is the term we use to refer to different types of media that provide us with important information and knowledge. Media has always been a part of our society even when people used paintings and writings to share information 

There are three types of media:

1.  Print media: this type of news media used to be the only way of delivering information to the public during the 80s and 90s, print media was the only media of entertain then. People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world. Print media includes newspapers, magazines, books, billboards, flyers and banners. 

2. Broadcast media: this includes videos, audios, or written content that provides important or entertaining information shared by different methods. Broadcast media includes television, radio and movies.

3. Internet media: this type of media is used a lot nowadays. We rely on the Internet to get the news a lot more often than traditional news sources. Websites provide information in the form of video, text, and audio. We can even choose the way we want to receive the news. Types of Internet media include social networks or websites, podcasts and online forums.
   

Interests

 Writing and reading 

I love to spend my free time reading and writing. Both these things are more like a passion rather than interest. Reading helps me forget about the things happening around me and get lost in the world of the book. Writing helps me figure myself and my thoughts out, it helps me understand what's going on inside my brain by writing it down its the best way I keep my self sane when things go wrong.

 Photography 

I have an obsession of capturing pictures of the sky. My interest in photography started a few years back and from that time I am always capturing moments I love and things I find beautiful. Photography gives you complete control over capturing memories and that is what I love to do. Moreover I like to use photography as a way to express myself through my clicks. 

 

Inside out

 As career wise I am pretty sure I want to go in air force and be a fighter pilot, but since I am not sure if I will get selected I need to have other options. Due to this I took media as I am sure if I don't go in air force I will continue on this line. Besides media I have 3 other subjects maths, physics and chemistry I think these subjects open a lot of options for me in future.