Psycho graphic segmentation is the practice of dividing groups via particular psychological traits for the purpose of marketing to these markets. Segmentation takes place via consumer lifestyle, personality, or social class. Its the qualitative research.
Psycho graphic for my magazine:
People who have interest in nail fashion
Fashion enthusiasts
The lifestyle may include:
Upper middle class, middle class; these people can easily manage everything. They can read and learn easily.
Upper class; these people can afford everything. They can easily buy the magazines and read them.
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