1. They are never too good or too experienced to learn.
The most successful nail techs – even those who are educators – continue taking classes and seeking out knowledge to improve their technical and business skills, regardless of how long they’ve been in the industry.
2. They network with their peers and give as much as they take.
Networking isn’t just talk. It’s sharing strategies and solving problems. It’s giving advice and getting ideas. It’s about brainstorming, questioning, challenging, and growing. In a word, it’s all about connections. When you’ve got them, the possibilities are limitless.
3. They act as industry advocates.
All successful nail techs share a passion for nails and for the industry. They recognize that their personal success is intrinsically linked to the industry’s, and they’re willing to fight for both. They’ve taken on their state boards, their state legislatures, and the consumer media to fight for change, improve the industry, and enhance its image.
4. They are consummate professionals.
Professionalism is one of those terms that’s hard to define in words, but easy to judge by actions. It encompasses everything from your level of expertise and knowledge in your field to whether your hair is styles and your nails polished.
5. They innovate.
Offering clients something unique – whether it’s the setting, the service, or the products – attracts attention, generates excitement, and engenders client loyalty. Industry innovators constantly seek out the new and different for their salons. In addition to building their own businesses, the trickle-down effect benefits the entire industry.
6. They’re business-savvy.
The most successful nail techs spend just as much time honing their business skills as they do their techniques. Business-savvy covers the whole package, from how you market yourself to pricing services appropriately to promoting and building the business.
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