Print media history

According to Wikipedia, the soonest referred to type of printing as connected to paper was woodblock printing, which showed up in China before 220 A.D. Later improvements in printing innovation incorporate the portable sort developed by Bi Sheng around 1040 AD and the printing press designed by Johannes Gutenberg in the fifteenth century. The innovation of printing assumed a key job in the improvement of the Renaissance and the Scientific Revolution, and laid the material reason for the cutting edge information based economy and the spread of learning the majority.

Types:

1. General interest magazines: This kind of magazine is distributed for a wide group of onlookers and the emphasis is either on one or a wide range of subjects. Each broad interest magazine is custom fitted for a particular reader . These are enjoyable to peruse as well as give data on themes where a typical man might want to read. Consultants or staffs compose stories and articles and a considerable measure of photos and pictures are incorporated into it. Excitement, perspective advancement and item deal are the primary thoughts behind each general interest magazines.
2. Scholarly magazines: Such magazines center around scholastics. You can get top to bottom data regarding numerous matters. The arrangement of giving data in an academic magazine is textbook like. You will discover a greater amount of diagrams and graphs instead of pictures. Educating and giving help in researches is the primary reason for academic magazines.
3. Sensational magazines: You will discover sensational magazines in a daily paper like arrangement. They are thin, yet vast in size when contrasted with different magazines. Sensational magazines are said to blossom with drumming up some excitement. Gaudy features are utilized for pulling in consideration of the readers and the principle center is around stories identified with big names or some other astonishing stories. Consultants or staff members compose these articles, which are normally more pleasant than stories that are incorporated into sensational magazines. These are otherwise called tabloids.

Genres:

• Nature magazines: These sorts of magazines have to do with wild creatures and numerous kinds of plants
• Entertainment Magazines: These magazines have to do with TV programmes, films, computer games, celebrities and music
• Travel Magazines: These magazines have to do with landmarks, national tourist spots, different nations and transportation

Genre Theories 

• Gunther Kress is “a kind of text that derives its form from the structure of a (frequently repeated) social occasion, with its characteristic participants and their purposes.”

• Denis McQuail “The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers."

• Nicholas Abercrombie “Television producers set out to exploit genre conventions… It… makes sound economic sense. Sets, properties and costumes can be used over and over again. Teams of stars, writers, directors and technicians can be built up, giving economies of scale”

• Christine Gledhill “Differences between genres meant different audiences could be identified and catered to… This made it easier to standardize and stabilize production” Katie Wales “Genre is… an intertextual concept”

•  John Fiske “A representation of a car chase only makes sense in relation to all the others we have seen – after all, we are unlikely to have experienced one in reality, and if we did, we would, according to this model, make sense of it by turning it into another text, which we would also understand intertextually, in terms of what we have seen so often on our screens. There is then a cultural knowledge of the concept ‘car chase’ that any one text is a prospectus for, and that it used by the viewer to decode it, and by the producer to encode it.

Andrew Goodwin Genres change and evolve:

• Christian Metz – Stages of genres: Experimental/ Classic/ Parody/ Deconstruction

• David Buckingham – “Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change.”