Sunday, April 18, 2021

Research: Demographic segmentation

Demographic segmentation is dividing markets into groups based on age, gender, income, occupation, religion, race, etc. Its basically the quantitative research.

Demo graphics for my nail fashion magazine;

the age group would range from 16 to 23, as it is where teenagers start taking interest in fashion and start developing there fashion sense and want to know all about fashion and trends.

the target audience would be female population as males don't have interest in nail fashion and art.

Mostly female who have craze for nail fashion are likely to read this 

Upper class, Upper-middle class and Middle class are the three socio-economic classes globally and even in Pakistan that might read fashion magazines!

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