Nail art’s popularity in media started with printed press with women magazines. It had an important role, but it was not a mainstream fashion trend before the 2000s. After the internet age and the common use of the social media, the trend became major subculture among women. Social media made it easier to connect to the mass audience, and with this, people started to share their designs as a way of their creativity and use the nail as their blank canvas. YouTube, Pinterest, Instagram, Tumblr, and Twitter are the major platforms, which provide many new ideas and designs for the subculture. However, among these, Pinterest is the most important platform for the new beauty trends according to a study.
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