Planning models

As my magazine is about nail fashion so my model for the pictures will be hands cause my main focus will be on the nails

Planning Industry

 The publishing company that I would want to publish my magazine would be; Mag publishing company located in Karachi, Pakistan. This company has been around for the past decade and are doing a pretty good job at publishing magazines, leaving appropriate spaces and bleeding areas for the magazine. This particular publishing company has made a name in the market due to their Quality work and I look forward to have an experience of that.

Planning Size of magazine

 I would prefer 8 by 11″ to be the size of the magazine, because it is the conventional size for most magazines.

8 by 11 is preferable rather than any other measurement. 

Planning name for magazine

 There are a few names stuck in my mind for the magazine, for example:

Viva Nails

Nail Beau 

Nailmag

Happy fingers

Joli Nails 

I will go for Nailmag as the name for my magazine. Later I changed this name to Joli Nails 

Research: Idea for cover story

Cover story is a article in which there is a story whose subject matter appear on its front cover. 

Research: Psycho graphic segmentation

 Psycho graphic segmentation is the practice of dividing groups via particular psychological traits for the purpose of marketing to these markets. Segmentation takes place via consumer lifestyle, personality, or social class. Its the qualitative research.

Psycho graphic for my magazine:

People who have interest in nail fashion

Fashion enthusiasts

The lifestyle may include:

Upper middle class, middle class; these people can easily manage everything. They can read and learn easily. 

Upper class; these people can afford everything. They can easily buy the magazines and read them. 

Research: Demographic segmentation

Demographic segmentation is dividing markets into groups based on age, gender, income, occupation, religion, race, etc. Its basically the quantitative research.

Demo graphics for my nail fashion magazine;

the age group would range from 16 to 23, as it is where teenagers start taking interest in fashion and start developing there fashion sense and want to know all about fashion and trends.

the target audience would be female population as males don't have interest in nail fashion and art.

Mostly female who have craze for nail fashion are likely to read this 

Upper class, Upper-middle class and Middle class are the three socio-economic classes globally and even in Pakistan that might read fashion magazines!

Research: Target Audience

Every Nail magazine as a specific target audience for whom the magazine is made.

My magazines target audience will be mid teens to young adults age 16-23.

Research: Most successful Nail Salons around the world

Nail Place LA- Los Angeles, California

Nouvelle Nail Salon- Atlanta, Georgia

Nice Nails Baby- London, England

Bella Oasis- Kingston, Jamaica

Fresh Nails- Toronto, Canada 

Research: Traits of successful Nail Artist

1. They are never too good or too experienced to learn.

The most successful nail techs – even those who are educators – continue taking classes and seeking out knowledge to improve their technical and business skills, regardless of how long they’ve been in the industry. 

2. They network with their peers and give as much as they take.

Networking isn’t just talk. It’s sharing strategies and solving problems. It’s giving advice and getting ideas. It’s about brainstorming, questioning, challenging, and growing. In a word, it’s all about connections. When you’ve got them, the possibilities are limitless. 

3. They act as industry advocates.

All successful nail techs share a passion for nails and for the industry. They recognize that their personal success is intrinsically linked to the industry’s, and they’re willing to fight for both. They’ve taken on their state boards, their state legislatures, and the consumer media to fight for change, improve the industry, and enhance its image.

4. They are consummate professionals.

Professionalism is one of those terms that’s hard to define in words, but easy to judge by actions. It encompasses everything from your level of expertise and knowledge in your field to whether your hair is styles and your nails polished.

5. They innovate.

Offering clients something unique – whether it’s the setting, the service, or the products – attracts attention, generates excitement, and engenders client loyalty. Industry innovators constantly seek out the new and different for their salons. In addition to building their own businesses, the trickle-down effect benefits the entire industry.

6. They’re business-savvy.

The most successful nail techs spend just as much time honing their business skills as they do their techniques. Business-savvy covers the whole package, from how you market yourself to pricing services appropriately to promoting and building the business.  

Research: Most successful Nail Artists

Betina Goldstein. 

Tom Bachik. 

Thuy Nguyen.

Mei Kawajiri. 

Chaun Legend. 

Alicia Torello. 

Britney Tokyo. 

Jenny Bui. 

Research: Growth of nail industry

 The nail-care industry has been growing like never before ever since the invention of modern nail polish. In 2012, the United States witnessed a surging popularity of nail art. In the same year, a short nail-art documentary was released: "NAILgasm". The film explored the growing trend of nail art, from women across the world to high-fashion runways. Mostly women, but also men commonly use YouTube, Instagram, and Pinterest to learn how to do the newest and most interesting designs at home.

Research: Popularity in Media

 Nail art’s popularity in media started with printed press with women magazines. It had an important role, but it was not a mainstream fashion trend before the 2000s. After the internet age and the common use of the social media, the trend became major subculture among women. Social media made it easier to connect to the mass audience, and with this, people started to share their designs as a way of their creativity and use the nail as their blank canvas. YouTube, Pinterest, Instagram, Tumblr, and Twitter are the major platforms, which provide many new ideas and designs for the subculture. However, among these, Pinterest is the most important platform for the new beauty trends according to a study.

Research: Social relevance

 In some cultures, nail art can be tied to the concept of femininity and the sense of belonging in a group of females.

Nail art is also a way to create its own identity through fashion, using colours and shapes as a disruption of childhood and entering to the female teen/adult world, also leaving the influence of their parents to create their own selves.

The nail is also part of the puzzle of mounting the gender identity, the nails for teenagers and adult women represents a piece of the symbol of what is a woman and how the woman should present herself. Though the women use nail art to express their womanliness, the different types of art define as a woman with particular personality, as using French manicure (delicate) or using black nails (aggressive).

The trend of metrosexual (term first said in 1994, but became a trend a decade later) men in the 2000s brought to the males also the sensibility of taking care of their hands and nails. As David Beckham, demonstrating how a football player, a husband, and a father could also take care of himself, showed men that they could also invest money and time in appearance and still keep their masculinity.

Before the metrosexual trend, the punk subculture used the black nail polish in a “dirty” way to show how rebellious they were against social rules, with the nail polish in a role of showing their disdain to any rules and meant to shock the society.

Research: History of Nail Fashion and art

 The exact origin of nail treatments is unclear, since it appears to have originated in different parts of the world around the same time. In ancient Egypt, from 5000 to 3000 BC, women would dye their nails with henna to indicate social status and seductiveness. Women of the lower class wore pastel and neutral shades, while the upper classes wore deep, bright shades. In Babylonia, 3200 BC, men, not women, painted their nails with black and green kohl, an ancient cosmetic. To prepare for war, warriors of Babylon spent hours having their nails prepared, hair curled, and other similar beauty treatments. As in ancient Egypt, nail color indicated one's status, black for noblemen and green for the common man. Around the same time, 3000 BC, the first nail polish originated in ancient China. It was made from beeswax, egg whites, gelatin, vegetable dyes, and gum Arabic. Chinese dipped their nails in this mixture for several hours or left it on to dry. Colors ranged from pink to red, depending on the mixture of the ingredients. During the Zhou Dynasty, 600 BC, royalty used this simple nail polish with gold and silver dust on their nails to show their social status.

The Ming dynasty (1368-1644) was known for extremely long nails. Sometimes, these nails were protected by gold- and jewel-encrusted nail guards. Servants performed personal chores for the royals so their nails did not break or become damaged. Empress Dowager Cixi of China, who ruled from 1835 to 1908, was known for her outrageous nails. Many photos show the empress with 6-inch-long gold guards protecting her long nails. All of the aforementioned did not use nail art as it is widely known today, only stained, dyed, or dusted the fingernails and toenails. The first actual record of nail art was from the short-lived Inca Empire (1438-1533), which at that time was one of the largest empires in South America. Incas decorated their nails by painting eagles on them. In 1770, the first fancy gold and silver manicure sets were created. French King Louis XVI, who ruled from 1774 until his deposition in 1792, always had his nails taken care of using these sets.

In the early 1800s, the modern manicure developed with the invention of the orange stick, a thin wooden stick with one pointy end, usually made from orange wood. It was invented in 1830, by Dr. Sitts, a European podiatrist, who adapted a dental tool for manicure purposes. Previous to this invention, people used acid, a metal rod, and scissors to shape and trim the nails. In 1892, Dr. Sitts' niece invented a nail-care line for women of any social class, which eventually reached United States salons. Prior to then, women had short, almond-shaped nails and often used oils for additional shine or tint. Not long after, in 1907, the first liquid nail polish was invented, although it was colorless. Soon thereafter, it was available in variety of different colors. In 1925, the lunar manicure (today known as the half-moon manicure) was seen everywhere. Reds and pinks were used on the nail bed, while avoiding the area around the cuticles. Then again in 1970s, the natural look was back in fashion and preferred by many women, but only for a short time. The French manicure style was created in Paris in 1976 by Jeff Pink, who was the founder of the Los Angeles-based cosmetic company ORLY. Nail painting came back in vogue in the 1980s and since then has been extremely popular.

What is Fashion?

Fashion is a form of self-expression, at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, nails, makeup, hairstyle, and body posture. In its everyday use, the term implies a look defined by the fashion industry as that which is trending.

What is Nail Fashion and art?

Nail art is a creative way to paint, decorate, enhance, and embellish the nails. It is a type of artwork that can be done on fingernails and toenails, usually after manicures or pedicures. Manicures and pedicures are beauty treatments that trim, shape, and polish the nails. Often, these procedures remove the cuticles and soften the skin around the nails. Types of manicures can vary from polish on natural nails to dipping powder and acrylic nails.

Research Fashion genre

 My research is based on global magazines based on fashion magazines but because my sub-genre is nail fashion my research will be focusing on all the nail fashion magazines. I choose this because I have interest in the nail fashion and trends line

Research: Similar Magazine

 

Codes and Convention

 

Main image- it is usually of a model showing her nail in the center of the magazine 

Masthead – Is the title block for the magazine, usually this is the most eye catching convention on the page and has to be distinct. In most fashion magazines it is given bold or in bright colors.

Tag line– Categorizing the reader’s interest in the magazine by using a word or phrase to engage them

Cover line- usually bold and eye catching text is written with a lot of different cover lines.    

The colors are conventionally bright and bold

Menu- the list of contents inside the page

Pugs- used to catch the readers eye they are placed either on the top right or left corner of the magazine. 

Colour scheme- is simple and usually consists of mainly two to three colours 

Issue date- it gives the audience information about how recent or old the magazine is

Research for the main magazine task

Magazine Genre: Fashion

Sub-genre: Nails fashion

Why Fashion magazine? 

Fashion is a popular style, especially in clothing, footwear, lifestyle, accessories, makeup, nail, hairstyle and body. Fashion is a distinctive and often constant trend in the style in which people present themselves. I personally have a lot of interest in fashion especially the on going nail fashion and trends.

What a fashion magazine comprises of? 

It disseminate fashion news, styles, and trends to the reader.

Fashion magazines are usually focused on the latest trends of the season and are trying to present them in a creative way

Tips and tricks is another section, where you can find suggestions on how to look better and what products to use

Articles about influential people in the fashion industry, or interviews with celebrities from which you can be inspired

The fashion magazine design is structured in a way so that all the information will make the reader interested in the subject.